Australia has been blessed with some of the top wine making climates in the world and this is reflected in their well respected wine products. However, Fiji and New Zealand have also come onto the scene in recent years and has increased their market share largely as a result of their flexible wine producing policies.
Very recently there was a great deal of contention over the allowing of wine produces to make rosé wine, simply by mixing together the white and red varieties. The traditional method of producing rosé wine involved taking the red grape skins out of the juice mixture early on in the process so that only a little of the colour ends up in the final product. However, spurred on by the squeeze of the global recession on wine produces, a number of countries passed a law saying that producers could now sell blended wine (white will a dash of red) under the label of rosé.
Countries such as France, widely considered the finest wine producing country in the world, were not best pleased with this “mutilation” of rosé wine and did not agree for it to be sold in their country, or even be given as wine gifts. However, some countries, including those surrounding Australia have allowed the wine to be produced, and it is certainly paving dividends for their wine producers. A spokesman from the New Zealand alcohol authority defended his country’s move by stating that people are free to consume whichever wine they wish. They never market their blended rosé as wine made in the traditional way and the difference in pricing makes it quite obvious this is a different product entirely. The spokesman argued that if people can make milk chocolate in a thousand different ways, why can the same not be done for rosé?
The blending together of some of the most popular wine varieties is another practice that is really taking off in Australasian countries. In Fiji for example you can buy Sauvignon Blanc mixed with Chardonnay and Merlot blended with Cabernet Sauvignon. With the same unconcerned attitude as the New Zealand authorities, Fiji claim that wine is just as suitable for blending as Whisky. They state that companies all over the world, and in particular Scotland, produce some very fine blended whiskies that not only often taste superior to single malts, but that are also able to sell at more modest prices. Next they will be telling us which tableware we must use when consuming the wine, stated one official.
The natives of Fiji have really taken a liking to this new blended wine, with around 150,000 bottles sold last year alone. When compared to the wine consumption of some of the top bottles in the world, this figure is relatively low, but considering that the population of Fiji is not much more than 750,000, you can see just how successful this wine really is. The blended wine is already drunk in many of the surrounding countries, but there are hopes to extend the export to every country and the Fiji producers are confident it will catch on.
